By Robert Ludlum, from his book "The Matarese Circle"
(Posted by Dale Wolf, a Ludlum fan and a marketer excited about effective selling)
“You know something Harry? All the training you get, all the words you hear, all the experiences you go through, never take the place of the first rule.” Bray picked up the binoculars, and focused on a faraway point above the skyline. “Teach yourself to think like the enemy thinks. Not how you’d like him to think, but how he really thinks. It’s not easy; you can kid yourself because that is easy.”