Louis Columbus
Cincom Systems
Product configuration isn't just for PCs or high tech products anymore, despite how much they are written about in those industries. I've written quite a bit about that area, but in this blog post I wanted to discuss the ten coolest product configurators I have seen in the last few months. Being a product configuration fan, I love exploring these.
I thought I would share them with you:
Elite Vinters WINE configurator - Yes this is actually a Wine configurator! And I thought that was a line from an industry conference, didn't realize it was true. You can find the Wine Configurator here.
M&Ms Configurator -There is a product configurator for putting a message on M&Ms too. Perfect for special events and also Valentine's Day. You can find this unique product configurator here.
Beer Label and Cap Configurator - Love the Australians, they rock! Leave it to our good friends in AUS to come up with a beer label and cap configurator. I'll drink to that, mate. G'day and find the configurator here.
Tiny Pocket People Configurator - Leave it to those brilliant configuration specialists in Sweden to come up with this idea. You send them a picture of a person you want a doll made of and they product a six inch stuffed likeness of the person. This is a product configurator assured to be a "must have" for long distance relationships. A customer quote says it all" Love your dolls! I live 5 hours from my girlfriend and can't see her so often as I would like. So my girlfriend was super happy to get a doll of little me!" -Matt Corna, N.Y., US. You can find the configurator here.
Design Your Own Hat Product Configurator - Pretty nice website, very retro. Check out their configurator here and they have a wide selection for the zoot suit crowd.
Wallpaper and wall hanging configurator - OK this is cool but could get a little weird too as you can put any image - a person, a dog - anything - on your wallpaper. Never got over that crush from college - you can look at her all the time with this wallpaper. Site is in German but you get the idea. You can check it out here.
99Dogs.com - Product configurator for creating customized t-shirts and apparel. Check it out here - could come in handy for those reunions and company team building events through the year. You can find the site here.
Sonar Drumset Product Configurator - Ready to try out for Aerosmith but need that special drum set to get your beat down perfect? There is a product configurator specifically for that purpose. You can find it with the product configurator here.
O'Neill Footwear Configurator - O'Neill is very popular in Southern California and has done an excellent job with their footwear configurator. It's intuitive, fun, and lets you save your designs. You can check it out here.
Nike Footwear Configurator - This is best practices in footwear configurators, very well done. You can check it out here. Worth a visit.
Bottom line: Product configuration is increasingly part of a company's branding efforts and what makes them truly unique. From the Tiny Pocket People Configurator to Nike's excellent navigation, it's all about setting and exceeding customer expectations with exceptional product configuration expertise.
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